Building trust - data or values?

Building trust - data or values?

by Pip Band -
Number of replies: 1

Hi Everyone,

I hope everyone down south isn't as impacted by this rain event!? 

provides a good (albeit it very American) take on how facts and science alone are unlikely to persuade on ethical issues for food production. It's been put together by the Centre for Food Integrity (CFI) who were the first organisation in the world to undertake extensive research to understand how to build social license and create trust in modern food systems.

Some useful concepts for our calf project. 

Interested in your feedback to it!? 


Thanks!

Pip




In reply to Pip Band

Re: Building trust - data or values?

by Peter Havrlant -
A succinct framework for engaging the consumer. Doesn't the video directly align with the methodology the calf project?. I liked the Steve Covey quote.